Monday and Tuesday, February 12-13, 2018





Birmingham Jefferson Convention Complex (BJCC)

East Exhibition Hall

2100 Richard Arrington Blvd. North

Birmingham, AL 35203

The show and seminars are located in East Exhibition Hall of the BJCC, which is located beside and behind the Alabama Sports Hall of Fame.

>> Download a Map




Carrigan’s Public House

2430 Morris Ave.

Birmingham, AL 35203

A party bus will be provided from the Sheraton during the party.




Sheraton Birmingham

2101 Richard Arrington Jr. Blvd. North

Birmingham, AL 35203


The Sheraton is offering a group rate of $115 per night for SPPA attendees. To reserve your room, call the hotel directly at 205-324-5000 and tell them you’re with the SPPA 2018 Winter Showcase or CLICK HERE to book online. 


Hotel reservations must be made by Thursday, February 1, 2018 to take advantage of this rate.




SPPA Members - FREE

Members of any Regional Association - FREE

Distributors with a PPAI, UPIC, ASI or SAGE number - non-member rate*

Any Promotional Products Distributor with five invoices from promotional products suppliers - non-member rate*


No one under the age of 16 can attend this show.  No end-users allowed.


*Non-Member Rate: $25 per attendee for the show, $10 per attendee for each seminar




The pre-registration deadline for distributors is Friday, February 9, 2018

Pre-registration can only be done online at www.sunbeltppa.org


After February 9th we will have name badges printed and you’ll need to register on-site at the show.




Name badges will not be mailed.  A name badge is required for all events, including the party.  You can pickup your name badge at the following times:


Monday, February 12th

10:00am-6:00pm - Registration desk


Tuesday, February 13th

8:00am-3:00pm - Registration desk





all events, except the party, will be at the BJCC




11:30am-1:00pm - Membership & Awards Luncheon with “State of the Industry” Panel Discussion (Level 3, East VIP Room)

CLICK HERE to purchase tickets.


1:00pm-5:00pm - Exhibitor Set Up (Level 2, East Exhibit Hall 3)

Unload at Dock 4


1:30pm-2:30pm - SEMINAR: Putting the Social in Your Media (Level 3, East Meeting Rooms J-K)


2:30pm-3:00pm - Snack Break (Level 3, East Meeting Rooms J-K)


3:00pm-4:00pm - SEMINAR: Connecting with Buyers Emotionally to Increase Loyalty (Level 3, East Meeting Rooms J-K)


4:15pm-5:15pm - SAGE TRAINING (Level 3, East Meeting Rooms J-K)


7:00pm-10:00pm - Studio 54 Party (Carrigan’s Public House)





8:00am-10:00am - Exhibitor Set Up (Level 2, East Exhibit Hall 3)

Unload at Dock 4


10:00am-3:00pm - Show Floor Open (Level 2, East Exhibit Hall 3)




Seminars are free for registered show attendees.

Register for seminars when you register online for the show.



Putting the Social in Your Media 


Monday, February 12, 2018 - 1:30-2:30 pm


Speaker: Bill Petrie, PromoCorner


Every company, every brand, and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a higher level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.


Connecting with Buyers Emotionally to Increase Loyalty


Monday, February 12, 2018 - 3:00-4:00 pm


Speaker: Bill Petrie, PromoCorner


In our continually evolving marketplace, clients are seeking sales experiences that are as frictionless as possible. It's about going beyond the "big things" all distributors do well: source, decorate, deliver, and invoice merchandise. To truly stand out and reduce client friction in an amazon world, it's the seemingly small and insignificant areas where it's critical to give 100%. In this session, Bill will outline easily implemented, tactical actions that can be taken immediately to create an experience client’s will gladly pay for again and again.


SAGE Training (2 30-minute sessions)


Monday, February 12, 2018 - 4:15-5:15 pm


Speaker: Jim Petrucci, SAGE


Going Pro: Navigating SAGE Online 14

So, you already know the basics, but have you checked out all the new features in the latest SAGE Online 14 release? Come see all the new perks in action, starting with the industry-first SAGE Print Studio, that lets you create completely custom catalogs, and ending with our new payment processing service, that saves you money on monthly fees, and so much more in between. You’ll leave this session with new ideas and SAGE skills you’ll want to show off to your team!


Fresh Website Content is Right at Your Fingertips


Coming up with new content for your website is the last thing on your to-do list, so let us help you out! In this session, you’ll learn all about our new content library in SAGE Website Professional Plus, filled with original content for you to educate your clients on promotional products! We’ll show you examples of content, including industry-relevant blogs, videos and infographics, as well as teach you how to utilize that content to convert leads into customers.






Bill Petrie has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate - the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president.


A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. 


Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.


Membership & Awards Luncheon


Monday, February 12 - 11:30am-1:00pm


$25 per person

CLICK HERE to register and pay online 

Join us for lunch and our annual membership meeting to network with your fellow SPPA members, participate in a “State of the Industry” panel discussion, learn about some of the new membership benefits we’re offering, and hear how to get involved in our association. We will also present the Distributor of the Year, Distributor Sales Rep of the Year, Supplier of the Year, Factory Rep of the Year and Multi-Line Rep of the Year awards.



Studio 54 Party


Monday, February 12 - 7:00pm-10:00pm


Free for registered show attendees. 

This year we’re going to party like it’s 1979! Join SPPA for a throw back to the era that started it all – Studio 54. Come get your groove on from 7-10 pm at Carrigan’s Public House – there’ll be dinner, drinks and dancing. A complimentary party bus will be provided from the Sheraton hotel.


Click the Studio 54 Party check box to make your reservations for the Studio 54 Party when you register for the show.