2017 Sunbelt THE Show of the South








Tuesday and Wednesday, February 14-15, 2017




Birmingham Jefferson Convention Complex (BJCC)

East Exhibition Hall

2100 Richard Arrington Blvd. North

Birmingham, AL 35203

The show and seminars are located in East Exhibition Hall of the BJCC, which is located beside and behind the Alabama Sports Hall of Fame.

Map and Directions




Cantina Laredo

2301-B Richard Arrington Jr. Blvd North

Birmingham, AL 35203

Cantina Laredo is in the Uptown Birmingham area and is walking distance from the show and hotel. If you drive, free parking is available directly across the street from Cantina Laredo on Richard Arrington Jr. Blvd. North.




Sheraton Birmingham

2101 Richard Arrington Jr. Blvd. North

Birmingham, AL 35203


The Sheraton is offering a group rate of $113 per night for SPPA attendees. To reserve your room, call the hotel directly at 205-324-5000 and use the group code SPPA2017 or CLICK HERE to book online.


Hotel reservations must be made by Tuesday, January 31, 2017 to take advantage of this rate.




SPPA Members – FREE

Members of any Regional Association – FREE

Distributors with a PPAI, UPIC, ASI or SAGE number – non-member rate*

Any Promotional Products Distributor with five invoices from promotional products suppliers – non-member rate*


No one under the age of 16 can attend this show.  No end-users allowed.


*Non-Member Rate: $25 per attendee for the show, $10 per attendee for each seminar




SPPA Register Button



The pre-registration deadline for distributors is Friday, February 10, 2017

Pre-registration can only be done online at www.sunbeltppa.org


After February 10th we will have name badges printed and you’ll need to register on-site at the show.




Name badges will not be mailed.  A name badge is required for all events, including the party.  You can pickup your name badge at the following times:


Tuesday, February 14th   

9:00am – 6:00pm – Registration desk


Wednesday, February 15th   

8:00am – 3:00pm – Registration desk





all events will be at the BJCC unless otherwise noted




10:00am – 11:00am – SEMINAR: Telling the Story of Promotional Products (Level 3, East Meeting Rooms J-K)


11:30am – 1:00pm – Membership & Awards Luncheon (Level 3, East VIP Room) keynote speaker David Powell, University of Alabama -"The Future of Technology"


Noon – 5:00pm – Exhibitor Set Up (Level 2, East Exhibit Hall 3) Unload at Dock 4


1:30pm – 2:30pm– SEMINAR: Developing Your Personal Strategic Plan (Level 3, East Meeting Rooms J-K)


2:30pm – 3:00pm – Snack Break (Level 3, East Meeting Rooms J-K)


3:00pm – 4:00pm – SEMINAR: Expert Tips on How You Can Build a Successful Brand (Level 3, East Meetting Rooms J-K)


4:15pm – 5:15pm – SAGE TRAINING (2 sessions) (Level 3, East Meeting Rooms J-K)


6:00pm – 9:00pm – 2nd Chance Prom (Rooftop at Cantina Laredo)





8:00am – 10:00am – Exhibitor Set Up (Level 2, East Exhibit Hall 3) Unload at Dock 4)


10:00am – 3:00pm – Show Floor Open (Level 2, East Exhibit Hall 3)




Tuesday, February 14th • 10:00-11:00am

TELL YOUR STORY: Deliver a lasting impression with trends and research that impress your clients

Speaker: Carol Gauger, MAS, PPAI


Promotional products are a powerful tool for advertising, marketing and brand building – and we have the numbers to back it up. Experts have already done the research and refined our message, now its up to you to deliver that message and reap the rewards. 


Attendees will hear the story of the promotional products industry, including what the users and buyers of promotional products have to say. The session will also cover the current top industry products and programs trends, along with outlining consumer and buyer research statistics.



Tuesday, February 14th • 1:30-2:30PM

A WELL BALANCED LIFE: Developing your personal strategic plan

Speaker: Carol Gauger, MAS, PPAI


Are you seeking clarity in the direction and purpose of your professional and personal life? Knowing your purpose in life is critical to your professional and personal development. Creating a personal strategic plan provides you with a compass pointing in the direction you want to go. This session will help you critically define your goals and create a realistic and workable plan of action for the next year. You will be able to balance each area of your life, so you are a more effective as a leader, spouse, parent, friend and community member.



Tuesday, February 14th • 3:00-4:00pm

MORE THAN A LOGO: Expert tips on how you can build a successful brand

Speaker: Jamie Dunham, Brand Wise and Nashville American Marketing Association


Building your brand is more than designing a good logo, it’s a consistent message and look. Brand expert Jamie Dunham will share her strategy on building a consistent brand, improving business productivity, and how small businesses can market like a large business.


During this session you’ll learn:

1.     Favorite tips and tools for productivity.

2.     How to create a marketing strategy.

3.     Ways to use social media to expand your reach.

4.     Personal branding and public relations.

5.     Tips on an “elevator speech.”

6.     Curating a look for your brand.



Tuesday, February 14th • 4:15-5:15pm

SAGE TRAINING – 2 Sessions!

PRESENTATIONS THAT POP: How you can create online presentations that win business

Speaker: Andy Evans, SAGE


In this session you’ll learn how to use SAGE’s Online Presentation Publisher, a tool that allows you to quickly and easily create stunning product presentations that are professional and fit with your company’s brand.


The session will also focus on two of the newest features:

·       Instant Feedback - Distributors and clients can both add comments and feedback directly to a presentation. Distributors receive an instant notification when a comment is added.

·       New Way to View - You can display presentations via the new slideshow layout or as a responsive webpage.


Launch your company’s web presence with SAGE WebExpress Pro and Promosearch™!

Speaker: Andy Evans, SAGE


Creating a website can be expensive, time-consuming and a headache. But with SAGE website tools, anyone can quickly and easily create an entire website in just a few minutes without knowing anything about web design.


Your website will become your best marketing tool and you will have full control of your site's content on a daily basis. With WebExpress Pro and Promosearch, you're in control.




Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural relevancy for brands. A postmodernist on the subject of branding, Dunham works to ensure consistent branding across all consumer touchpoints to tell their brand story and engage consumers.


Her popular blog www.TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. that make 85% of all consumer purchases. She is a frequent speaker and contributor to blogs and news media.


Jamie has provided counsel to many consumer sectors whose audience are women.  Brands she has helped guide include Beaches of South Walton, Community Health System, Gigi’s Cupcakes, HCA hospitals and health systems, Kroger Food Stores, O’Charley’s Restaurants, Pigeon Forge, The Land Trust for Tennessee, The Little Clinic, The United Methodist Church and YWCA.


She currently serves as President of the Nashville American Marketing Association.  Previous to starting her own firm, she was a principal at two regional advertising agencies serving as Partner and Chief Planning Officer.


You can recognize Jamie by her signature red lipstick and her Southern drawl.  By the way, she can find her living on her iPhone and strong coffee in Nashville, Tennessee.


Connect with Jamie:

Website:     http://www.jamiedunham.com

Blog:           http://www.TheLipstickEconomy.com

Twitter:       http://twitter.com/jdunham


LinkedIn:    http://www.linkedin.com/in/jamiedunham

Facebook:  https://www.facebook.com/BrandWiseNashville



Andy Evans is the Sr. Strategic Account Lead at SAGE. He earned a degree in management information systems from Texas A&M University. Evans has been at SAGE since 2009 and enjoys teaching people how to use SAGE.


Carol Gauger, MAS is the Director of Member Engagement and Regional Relations for the Promotional Products Association International (PPAI). She is a seven-year employee of PPAI; she started in promotional products industry in 1993. She has worked as both a distributor (’93-2000) and supplier (2000-2010). Carol serves as liaison to the Awards & Recognition Committee, Hall of Fame Advisory Committee and is responsible for live event award presentations at Expo, Women’s Leadership Conference and development and execution of content for leadership week and the Leadership Development Workshop (LDW.) She works with regional boards on board planning, board optimization, strategic planning and travels to regional events to present educational content on behalf of PPAI. Her sessions include ABC’s & 123’s of the Industry, Growing Your Business Using Industry Research, Personal Strategic Planning, Maximizing Your PPAI Membership and Upping your Game with a PPAI Pyramid and more.


Connect with Carol:

Twitter: @PPAIRecognition

Facebook: CarolGauger


Email: carolg@ppai.org



Membership & Awards Luncheon

Tuesday, February 14th • 11:30am – 1:00pm

$25 per person before February 10th; $35 per person after February 10th

Click HERE to register and pay online


Join us for lunch and our annual membership meeting to network with your fellow SPPA members, hear an inspiring keynote speech, learn about some of the new membership benefits we’re offering, and hear how to get involved in our association. We will also present the Distributor of the Year, Distributor Sales Rep of the Year, Supplier of the Year, Factory Rep of the Year and Multi-Line Rep of the Year awards.


Our lunch and keynote presentation will feature David Powell from the University of Alabama, David will share his thoughts with you about the future of technology. He has worked for three of the top ranked managed service providers in the world and for five years in a row has been named on the top 250 people globally in managed services. The BBJ named him as one of their "Top 40 Under 40" and listed him as one of the "40 to Follow" on Twitter. Follow him @davidpowellbham.


2nd Chance Prom

Tuesday, February 14th • 6-9 pm

Cantina Laredo Rooftop, in the Uptown Birmingham District

Free for registered show attendees and their date.


You’ll enjoy dinner, dancing and cocktails (cash bar) at our 2nd Chance Prom. There’s no charge for show attendees to attend, and since it’s Valentine’s Day, you’re invited to bring your sweetheart too. There will be a photo booth to capture your special memories and attendees will vote on superlative awards. Tuxes, prom dresses, big hair and corsages are optional.



Make your reservations for the 2nd Chance Prom when you register for the show.