Don't Expect Them to Ask: Proactive Event Marketing
presented by Joel Schaffer
The calendar is filled with great opportunities to take your client to market, build a brand and tell customers how much you appreciate them. True promotional consultants need to lead a client with creativity and not simply react to requests. This session looks at annual holidays and events and how they can build new sales by building programs for your clients.
Learning Lab attendees will learn:
- Creative idea generation
- Awareness of marketing opportunities
- How to increase sales
- Extending consulting services
1 CAS Credit when you submit your PPAI Certification PIN Number with our survey
About the Speaker:
Joel Schaffer is CEO and Founder of Soundline, LLC in 1986. Soundline is the pioneering supplier to the promotional products industry of music and audio products on discs, USB devices and downloaded from the cloud. He has brought many innovations to the industry including conducting the first ever webinar in 2004 and publishing an audio cassette magazine call Specialty Tracks for 7 years. Today, this would be called a podcast and provided on the internet. Joel has 53 years of promotional product industry experience. He is proud to say, “I was a distributor”. He has served on the PPAI Board of Directors and was inducted into the PPAI Hall of Fame in 2017. He is past chairman of both SAAGNY and the SAAGNY Foundation. He is a SAAGNY Hall of Fame member. He is the second recipient of ASI’s - Marvin Spike Industry Lifetime Achievement Award. He is the recipient of PPAI’s Distinguished Service Award. He has been recognized by Counselor Magazine as one of the industry’s 50 most influential people. He has facilitated an education program for every regional association in the industry, thus continuing a career as a teacher. He is a frequent guest writer in Counselor, PPB and other industry publications. He has facilitated over 200 classes for the national association, regionals, ASI and for other associations.
