AI is no longer a futuristic tool, it’s here, and it’s revolutionizing how we create, market, and sell. Yet most professionals in the promotional products industry are barely scratching the surface of its potential. The secret to unlocking AI’s power lies in prompting, the art of asking the right questions, in the right way, to generate exceptional results. In this workshop, Cliff Quicksell, CSP, MAS+, MASI, will demystify prompt engineering and show you how to collaborate with AI as a true creative partner. You’ll leave with the knowledge, confidence, and actionable strategies to turn ChatGPT-5 into your competitive edge.
Five Key Takeaways:
1. The Formula for Exceptional Prompts - Discover the four-part formula: Clarity, Context, Constraints, and Iteration, that ensures every prompt you craft delivers useful, actionable, and high-impact results.
2. From Assistant to Collaborator - Learn how to treat ChatGPT-5 not as a task completer but as a creative teammate, capable of brainstorming, refining, and co-developing campaigns and strategies with you.
3. Crafting for Your Audience - Understand how to give AI the right context, audience demographics, tone, style, and desired outcomes, so your outputs are always client ready.
4. Practical Prompting in Action - See real-world promotional product scenarios, like campaign ideation, email drafting, packaging pitches, and ROI storytelling, transformed through effective prompting.
5. Building Your AI Toolkit - Walk away with a set of reusable prompts, techniques for refinement, and the mindset to continuously experiment, improve, and maximize your results with AI.
About the Presenter:
Cliff Quicksell, CSP, MAS+, MASI, is a seasoned expert with over 40 years in promotional marketing. As a highly regarded speaker, trainer, and consultant, he has spent 40 years helping associations and national business groups enhance their marketing strategies, improve team motivation, and drive business growth. Cliff is the President of Cliff Quicksell Associates.
