The 24 Month Decade: Overcoming Adversity to Maximize Growth
presented by Bill Petrie, brandivate
As Winston Churchill once said, "success is not final, failure is not fatal; it is the courage to continue that counts.” In an age where we compare our own lives to the highlight reels of others on social media, it's more important than ever to understand how overcoming adversity can propel you to greater success. In this session, Bill will candidly share his personal and professional challenges, how facing them led him to learn the power in being authentically open, and the strategies he learned to not only overcome adversity, but to leverage those what he learned to grow both his brand, and his business.
Learning Outcomes:
- Understand the four reasons why being open with adversity is important
- Uncover the difference bt. confronting and embracing adversity as it relates to personal and professional growth
- Learn the six ways to not only overcome adversity, but leverage it to make deeper and more meaningful connections with your clients
1 CAS Credit when you submit your PPAI Certification PIN Number with our survey
About the Speaker:
Bill Petrie has over 20 years working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Co-Founder and Managing Partner at brandivate, a marketing services and advertising agency, Bill is featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating, and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. A fierce advocate for the Promotional Products Industry, he is the Immediate Past President of the Regional Association Council (RAC) board, has worked closely with senior leadership at Promotional Products Association International (PPAI) on many committees and work groups. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement. Bill lives in Franklin, TN with his wife of 26 years, Sandy, and their 17-year-old twin boys, Drew and Mitch.
