For Better Answers, Ask Better Questions:
Develop Strong, Loyal and Profitable Relationships
presented by Paul Kiewiet, MAS+
To build a successful promotional products practice, we must hone our skills as problem solvers to become part of our clients’ teams. We develop strong, loyal and profitable relationships by developing a better understanding of who we are and who are clients are — and how to make them more successful. If your business is only about products, it is easily commoditized and becomes a race to the bottom. Customers who buy from you on price will leave you over price. Customer loyalty and love comes from making yourself an indispensable part of their team. You achieve this through asking the right questions — of yourself and of your clients.
Learning Outcomes:
- The 8 Questions You Need to Ask Every Client
- 5 Questions to Ask Yourself and Answer
- Ask “Why” Three Times
- What Problems Do You Solve?
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
This webinar is free for all SPPA members.
About the Speaker:
Paul, a former chairman of the PPAI, is an international speaker, writer, coach and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing. Paul is also a Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of ten Golden Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. He has been inducted into the Michigan Promotional Professionals Association Hall of Fame and the PPAI Hall of Fame.
He founded the sales promotion agency, Promotion Concepts, Inc and grew it into a multimillion-dollar distributorship servicing great brands and companies such as Kellogg’s, Coca-Cola and a host of other fortune 500 Companies. He is the Executive Director of the Michigan Promotional Professionals Association and the author of “Summit: Reaching the Peak of Your Potential”, a promo industry business book on how to succeed and become a top professional.
