ASI’s Distributor Sales Senior VP Bob DeFord will share several distributor success stories and campaigns from companies of all sizes, across numerous markets and product categories, along with sales tips for success.
Learning Outcomes:
-Sales strategies from top companies
-Tips for success in face of economic stress
-Idea-generating examples of recent winning campaigns
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About Bob: Bob DeFord is ASI's senior vice president of distributor sales and marketing, with oversight of the strategic vision, direction, and growth of ASI's integrated platform of distributor products and services. This includes the ESP platform, with the largest searchable collection of products in the promotional products industry, and over 15,000 ESP Websites. Bob is also responsible for overseeing over 23,500 distributor and decorator memberships, ASI Media subscriptions, catalogs, and digital marketing.
PO Box 1062Shelbyville, TN 37162Tel: (205) 588-8004 Fax:(321) 695-5441
rocky@sunbeltppa.org www.sunbeltppa.org
