Wild Wednesday Webinar: "The 7 Deadly Sins of the Promotional Products Buyers"

When used correctly, promotional products are a powerful advertising and communications tool. Unfortunately, too many buyers don’t understand the medium or how to get the most value for their investment. This presentation is suitable for end user viewing.

Learning Outcomes:

 Learn how to talk about the power of promotional products

 Position our medium as an effective problem-solving tool

 Help your clients understand why working with a professional will improve results.

1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.

About Paul:

Paul, a former chairman of the PPAI, is an international speaker, writer, coach, and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing. Paul is also a Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of ten Golden Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. He has been inducted into the Michigan Promotional Professionals Association Hall of Fame and the PPAI Hall of Fame.

He founded the sales promotion agency, Promotion Concepts, Inc and grew it into a multimillion-dollar distributorship servicing great brands and companies such as Kellogg’s, Coca-Cola, and a host of other fortune 500 Companies. He is the Executive Director of the Michigan Promotional Professionals Association and the author of “Summit: Reaching the Peak of Your Potential”, a promo industry business book on how to succeed and become a top professional.