Tuesday Learning Lab: "Local SEO – A Guide to Getting Found on Google Using Your Google Business Profile"

The pandemic changed the dynamic of online searches, with consumers pivoting to support and do business with locally based businesses. But how do they find you? By using your Google Business Profile and Local SEO strategies. Your Google Business Profile is an easy (and free) tool to attract new prospects to your business. By optimizing and updating your Google Business Profile, you can ensure that local searchers looking for your business can find you, you get more visibility in your community, and increase your revenue (76% of people will connect with a business after interacting with their Google Business Profile)!

Learning Objectives:

1. How to verify and optimize your Google Business Profile.

2. When and what to post on your Google Business Profile.

3. Using copy and keywords on your website pages, as well as citations/online directory listings to gain better organic search engine rankings.

1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.

About Nicki: Nicki Witek is the owner of Wellspring Business Solutions, a digital marketing agency specializing in SEO, Content Marketing and Paid Ads. A former distributor, she has been serving distributors and suppliers from across the country with digital marketing services since 2016. With over 10 years of industry experience, she is an expert in helping promotional products companies increase their visibility online. She prides herself in helping her customers deepen their customer relationships, and developing those relationships into repeat, loyal and trusting customers. Her customers rave about her creative energy, practical solutions, absolute reliability, and her commitment to their ongoing success. When not developing digital content for her clients, she enjoys spending time with her family (her husband, 3 kids and black lab Maddie), kayaking, glamping and watching her high school aged son play football, baseball, and basketball.