The promotional products industry is going through a revolution. Understanding and addressing client problems is critical to success. Now is the time to invest in a values-based approach, the customer’s journey, design, direct mail, hyper-customization, sustainability, an understanding of AI, artisan small batch products, education and trends analysis.
Learning Outcomes:
Identify challenges clients will have in 2021 and how to address them.
Learn 20 strategies to prepare for the future of sales and marketing.
Get an understanding Promo 3.0: “Engagement Commerce.” [The good folks at commonsku have been talking about this for years. Listen/read more: post and podcast.]
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About the Speaker:
Danny Rosin CAS, is co-owner of Brand Fuel and an executive board member at PPAI and A Place at The Table, a “pay what you can” café. He is the active co-founder of Band Together, a nonprofit that has donated $10 million to 18 nonprofits through live music experiences. Rosin is also the co-founder of PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s Student Groups. He has served as President of Carolinas Association of Advertising and Marketing Professionals (CAAMP). Rosin is a tireless community builder who likes starting organizations doing things that matter. He is married with two daughters who are 13 and 16 and has come to grips with the idea that well-behaved women rarely make history.
PO Box 1062Shelbyville, TN 37162Tel: (205) 588-8004 Fax:(321) 695-5441
rocky@sunbeltppa.org www.sunbeltppa.org
