Tuesday Learning Lab: "Going For the Gold, Building and Entering an Award-Winning Pyramid Marketing Campaign"

Going For the Gold, Building and Entering an Award-Winning Pyramid Marketing Campaign”©2023

If you are interested in entering and achieving the pinnacle award in the promotional products industry, it would be the PPAI Golden Pyramid Award, then this is the seminar to attend.  This award recognizes the excellent creative and innovative use of promotional products in marketing campaigns. This seminar teaches attendees how to think more creatively and what the judges are looking for exactly when reviewing and judging a promotional campaign.  We will deep dive into each category, process for entering, and how to actively promote your win. As a multiple time, recipient, I can attest it has helped foster more profitable business, and elevated the client’s perception of what we do, and what can be done with promotional products.  A couple of award-winning campaigns will be discussed.

Learning Objectives:

• How winning can bolster bigger sales and higher profits.
• What makes a successful campaign successful.
• What categories are there to enter.
• What the judges are looking for.
• Methods to archive your information before you enter.
• Review of successful marketing campaigns

About Cliff:  Cliff Quicksell, Jr., CSP, MAS+, MASI,  has been involved in the promotional marketing nearly forty years.  During this tenure, he has achieved the MAS+ professional designation, Master Advertising Specialist+.  For over thirty-five years, Cliff has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel.  Cliff is a regular speaker at PPAI EXPO and all ASI Shows, additionally he is the proud recipient of numerous awards.  His BLOG, 30 Seconds to Greatness, won the 8-Legged Media Award for Most Passed Around Content, gaining 80,000 opens and social shares in the first three months. Cliff has also authored three books. In addition to his writing, consulting, and speaking, he is the President of Cliff Quicksell Associates.  Cliff is building momentum with the launch of a new company named The Marketing Academy.